Here’s a curated overview of recent developments in the Electronic Article Surveillance (EAS) industry, focusing on English-language news and trends as of 2025:

1. Sensormatic Solutions Unveils Innovations at NRF Big Show 2025

Sensormatic Solutions, a division of Johnson Controls, showcased its latest EAS advancements at the 2025 NRF Big Show in New York. The company highlighted:

- Shrink Analyzer Expansion: Enhanced cloud-based analytics integrating RFID and EAS data to monitor high-risk zones beyond store exits, such as receiving areas and employee entrances .

- SPX Sustainable Label: A patent-pending acousto-magnetic (AM) tag made from renewable, FSC-certified materials, reducing plastic use by over 90% while maintaining theft prevention efficacy .

- Partnership with ineo: Combining EAS systems with digital displays to create interactive storefronts that deter theft and engage shoppers through targeted advertising .

Tony D’Onofrio, President of Sensormatic Solutions, emphasized the need for retailers to adopt AI-driven analytics and sustainable labeling to combat rising organized retail crime (ORC) and align with eco-conscious consumer demands .

2. Checkpoint Systems Strengthens ORC Defense with New Partnerships

Checkpoint Systems, a global EAS leader, announced strategic collaborations to address evolving theft threats:

- Acquisition of Alert Systems: Expanded its portfolio to include metal and magnet detection technologies, enhancing its ability to counter ORC networks using advanced tools like ink-dye labels and sensor fusion .

- Neo NS45 Antenna Recognition: Recognized at the 2024 Perifem Day for its “Best Security Solution,” the Neo NS45 antenna improves EAS accuracy and reduces false alarms in high-traffic retail environments .

The company also highlighted RFID integration in its Item Optix™ software, enabling real-time inventory tracking and shrinkage analytics for retailers .

3. Market Growth and Regional Trends

According to a 2025 Mordor Intelligence report, the global EAS market is projected to grow from USD 1.21 billion in 2025 to USD 1.42 billion by 2030, with a CAGR of 3.29%. Key drivers include:

- Retail Expansion: Major brands like JD Sports and H&M are deploying EAS systems in new markets (e.g., the Middle East and Brazil) to protect inventory .

- Technological Integration: AI and IoT advancements, such as Controltek’s Time of Flight (ToF) EAS systems, are enhancing threat detection and reducing false positives .

- Sustainability Push: Brands like Sensormatic and Avery Dennison are developing eco-friendly tags and labels to meet retailer ESG goals .

Asia-Pacific remains the fastest-growing region, driven by rising consumerism and retail digitization .

4. Regulatory and Legislative Updates

Governments worldwide are tightening regulations to combat retail crime:

- California’s Anti-Theft Legislation: New laws target ORC networks by penalizing online resale of stolen goods and requiring retailers to verify product provenance .

- EU Packaging Regulations: EAS manufacturers must comply with stricter waste reduction rules, prompting the adoption of biodegradable materials and recycling programs .

These policies are accelerating the shift toward sustainable EAS solutions and digital tracking technologies .

5. Emerging Technologies Reshaping EAS

- AI-Powered Analytics: Companies like Diebold Nixdorf are deploying AI to monitor self-checkout stations and identify suspicious behavior in real time .

- RFID-EAS Integration: Avery Dennison’s AD-362 R6-P inlay combines UHF RFID for inventory management with EAS functionality, streamlining checkout processes and reducing manual tagging .

- Edge Computing: Digital Alert Systems’ v5.4 software update supports Audio-over-IP (AoIP) workflows, ensuring EAS signals prioritize over other audio streams in connected retail environments .

6. Challenges and Industry Response

- ORC Escalation: Retail losses from ORC reached USD 30 billion annually in the U.S., pushing retailers to invest in multi-layered security (e.g., EAS + CCTV + AI analytics) .

- Cost Pressures: High implementation costs for advanced EAS systems remain a barrier for small businesses, though modular solutions and cloud-based services are emerging to address this .

- Consumer Privacy Concerns: Balancing theft prevention with shopper trust requires transparent communication about EAS technology usage .

Key Industry Events to Watch

- Retail Technology Show 2025 (London, April): Sensormatic Solutions will demonstrate its latest shrinkage-prevention tools, including the SPX label and ineo collaboration .

- NRF Big Show 2026: Expect updates on AI-driven EAS systems and sustainability-focused innovations from leading brands like Checkpoint and Avery Dennison.

For real-time updates, visit the media centers of Sensormatic Solutions , Checkpoint Systems , and Avery Dennison , or follow industry platforms like SecurityInfoWatch and Retail Dive.